Why is Justin Timberlake the new creative director of a shitty beer? What does the creative director for a shitty beer even do? What is that job description like? And why is he releasing shitty statements like this:
Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I’m doing. I’m looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront as well.
He was halfway on the mark. Bud Light Platinum is watered down pisswater that makes me itch, just like his watered down pisswater R&B. Still, this isn’t even the most head-scratching celebrity endorsement in recent memory. Here are some other folks who didn’t have enough bags of money and slapped their name on random things to make some more bags.